
On-demand platform
PROJECT OVERVIEW
SERVICES
UI/UX Design
Design Kit Building
Year
2023
UI/UX Design
Supporting a thriving leadership network
We envisioned a product that reimagines how users interact with a diverse range of relevant content and events, emphasizing high usability and findability. Grounded in a deep understanding of user experience, we developed a minimum viable product (MVP) to validate its relevance in the market. Our core objective was to boost engagement and retention by offering prospects and clients a platform where they could easily discover and enjoy high-quality content—whether watching, reading, listening, or attending events.
Results
Evaluating aim10x platform impact and strategic direction
The launch of the aim10x platform generated strong traffic, largely driven by partners and external sources, with solid engagement from clients and prospects as well. However, after six months, the company made a strategic decision to pivot—consolidating aim10x content into the main o9 website under a dedicated Knowlede Hub. This move enabled a more centralized and aligned approach, fostering cross-team collaboration and supporting a unified global strategy to engage and nurture prospects more effectively.
Credits
Colaborator
Lucila Castroman